| Ted Haynes (Frederic S. Haynes) 1259 El Camino Real, Suite 272, Menlo Park, CA 94025 |
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Voice: 650-368-4552 |
http://www.tedhaynes.com |
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| Ted Haynes has more than twenty years of professional experience in data
communications, telecommunications, personal computers and consumer marketing. Since 1991
he has been the president of Haynes & Company, specializing in planning and program
management. He is the author of The Electronic Commerce Dictionary.
Haynes & Company is a professional marketing consulting company that provides business planning and program management services to high technology companies. Services include market research and analysis, development of product requirements, business plan development, product positioning and messaging, product management and marketing, negotiation and management of OEM relationships, pricing and forecasting, technology acquisition, and business development. Product and market areas of expertise include electronic commerce, data communications, network security, telecommunications, and software development. Hello Direct (Call Center and Web sale of telephone equipment for small businesses)
E*TRADE Business Solutions Group (employee stock plan administration software and services, brokerage services for client company employees)
3Com (network technologies and products)
Axent Defender Division (token-based security for dial-up and ISDN remote access)
Thinking Tools (business simulation software)
Autodesk - Market and product analysis for a new version of Actrix (an easy-to-use diagramming tool) and for business development Interlink Computer Sciences - Market analysis and evaluation Qualcomm - Analysis of three potential markets for new low cost VSAT product Oracle - Analysis and planning for Business Alliance Program Artisoft - Program management for multiple hardware products Anthem Electronics - Management of Eagle subsidiary print server and FDDI adapter Netscape - Web server performance benchmark testing Microsoft - Web server performance benchmark testing Novell - Web server performance benchmark testing 3Com Corporation, Santa Clara, California (1988-1990) Director of Marketing, Distributed Systems Division. Reported to Bob Metcalfe, inventor of Ethernet and founder of 3Com. Directed 15 product managers, marketing engineers, and technical publications people in marketing server hardware and diskless PCs. Brought new servers and PCs to market in 3Com's largest 1989 product introduction. ROLM Corporation, Santa Clara, California (1979-1988) Program Manager, Major Systems. Directed team sales efforts on selected large PBX opportunities (e.g. ARCO headquarters, University of Houston). Led proposal development including system configuration and the resolution of technical, maintenance, and company policy issues. Market Manager. Led ROLM's entry into the hotel telephone system market. This included managing ROLM's relationships with large chains (e.g. Sheraton, Marriott) and guiding product development and merchandising efforts. Also led ROLM's marketing to universities. Product Manager. Specified and led introduction of two innovative call accounting products. The CBX Management Reporter was the only call accounting software that ran in the PBX itself and produced up-to-the-minute reports on demand. The ROLM Analysis Center was a service that provided customers with extensive monthly reports on cost allocation and traffic patterns. Umtech (Video Brain Computer Company), Santa Clara, California (1976-1979) Product Manager. Video Brain was the first home computer suited to non-technical consumers and was sold through such stores as Macy's and Bloomingdale's. Led the creation of the computer itself and of sixteen software products. Foote, Cone & Belding/Honig (advertising agency), San Francisco, (1973-1976) Account Executive for Soft Scrub from The Clorox Company. Led the development of Soft Scrub's introductory copy, media plans, public relations program, and sales materials. Managed the brand through test market and approval for national expansion. SSC&B Inc. Advertising, New York, New York (1971-1973) Account Executive on Concentrated "all" laundry detergent, Lever Brother's largest selling product in the United States. Stanford Graduate School of Business, MBA (1969) Dartmouth College, BA (1967) Fox Lane High School (1963, Bedford, New York) Electronic Commerce Logistics - A case study developed for class discussion at The Stanford Graduate School of Business. The 31-page case study focuses on United Parcel Service and the economics of home delivery. It presents extensive descriptions and data on issues in warehousing, transportation, pricing, logistics outsourcing, competition and the problems inherent in home delivery. Copyright 2000 by the Trustees of Leland Stanford Junior University. The Electronic Commerce Dictionary, The definitive terms for doing business on the Information Superhighway, The Robleda Company, Menlo Park, California, 1995. This dictionary includes over 900 terms and acronyms used in the World Wide Web, Internet payment systems, Electronic Data Interchange (EDI), electronic funds transfer (EFT), public key cryptography, smart cards, digital cash, computer and network security, and marketing through electronic media. The book has received an excellent response from those knowledgeable about the industry and in reviews from the American Library Association and others. It is available through fatbrain.com, Amazon.com, and all bookstores. Updates to the dictionary are published on the Web at http://www.tedhaynes.com. The Dot.Com Terrorist A novel available on Amazon's Kindle. Fly Fishing - Fished in Wyoming, Montana, and Idaho for years. Have also fished in New Zealand, Argentina and Little Cayman Island. Golf - Member of Menlo Country Club and of Crosswater (Sunriver, Oregon). Past President - Vandevert Ranch Association |
Haynes
& Company, Menlo Park, California
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